I’m a UX-focused Product Designer with 15+ years of experience designing products across early-stage startups as the first and only designer, as well as established brands. I specialise in discovery, user research, and complex user journeys, helping teams turn ambiguity into clear product direction and shipped solutions.

My greatest strength is discovery. I listen closely to users, observe their behaviour, quickly identify patterns, and translate those insights into high-impact product opportunities. I design experiences that feel simple and intuitive by focusing on what matters most and creating the clearest path through the problem.

I balance strategic thinking with hands-on execution, working closely with stakeholders, product managers, and engineers to build products that resonate with users and scale over time. I lead through clarity, strong collaboration, and alignment with business goals, helping teams make confident decisions and move quickly.

I’m always learning and updating my skills. I explore AI tools that support the product design process, speed up iteration, and help teams deliver more value while keeping usability and human needs at the centre.

👉 Designing for Neurodiversity: How UX and AI Can Build More Inclusive Products