Silvia B
I'm a Product Designer with a strong UX focus and over a decade of experience shaping products. I've led UX/UI at two startups as the first and sole designer, both earning App of the Day, and worked with global brands including Hearst, Condé Nast, Globant, etc.
I help teams turn early ideas and complex challenges into human-centred design with clear product impact. My process starts with understanding the real problem, then moves into rapid iteration, cross-functional alignment, and validation. I lead through clarity and collaboration, and I care deeply about building products that feel intuitive, meaningful, and valuable.
How I think & work
Research & Discovery
User interviews, surveys, usability testing, benchmarking, and synthesis. I ground every design decision in real insight, not assumptions.
UX & Interaction Design
End-to-end flows, wireframes, prototypes, and high-fidelity UI. I design experiences that are clear, intuitive, and aligned with business goals.
Design Systems
Building and maintaining scalable component libraries that ensure consistency, speed up delivery, and bridge design and development.
Product Strategy & Growth
Connecting design to outcomes, from activation and engagement to retention and monetisation. I think in user journeys and business metrics.
AI-Augmented Design
Applying generative AI across the design process, from research synthesis and ideation to prototyping and testing. Trained through IBM and Fractal Analytics certifications.
AI-assisted Prototyping
Using AI-powered tools like Figma Make, Lovable, and LLMs to rapidly build interactive prototypes, bridging design intent and working code.
I work across the full product design spectrum, from discovery and research through to high-fidelity design, systems thinking, and shipping. These are the areas I'm most energised by and where I add the most value.
Research & Discovery
Product & Interaction Design
AI & Tools
Leadership & Delivery
What I bring
Product Designer, Women’s Health
2025
Head of UX/UI, end to end product design for a community driven birdwatching app. App of the Day in 148 countries.
2021 – 2025
Head of UX/UI, led design from early stage through scaling. App of the Day in 2019 and 2020.
2017 – 2021
Senior Service Designer, Openbank (Santander Group), London and Madrid
2017
Senior Digital Designer, ELLE, Cosmopolitan, Harper’s Bazaar, Esquire, Digital Spy
2015 – 2016
Where I've worked
- Generative AI for UX/UI Design, IBM & SkillUp, 2026
- Mastering User-Centric Design with Gen AI, Fractal Analytics, 2026
- Unlocking Creativity, IDEO U, 2021
- Foundations in Design Thinking, IDEO U, 2021
- From Ideas to Action, IDEO U, 2021
- Insights for Innovation, IDEO U, 2021
- How to Be an Advertising Art Director, Central Saint Martins, UAL
- Fashion Magazine Business, Central Saint Martins, UAL
- 100 Design Projects, Central Saint Martins, UAL
- Master in Art & Communication, Santiago de Compostela, Spain
- Graphic Design, Print, Editorial & Advertising, Spain
- Business Studies, University of Santiago de Compostela