I am an experienced UX/UI professional with over 15 years in crafting meaningful digital experiences that connect people with technology. I bring empathy to every stage of the design process, turning complex challenges into thoughtful, human-centred solutions that balance creativity, strategy, and measurable impact. A natural storyteller and collaborator, I align teams around a shared vision, transforming insights into intuitive, engaging user experiences. With extensive industry experience contributing to the growth and success of startups, as well as collaborating with globally recognised brands across international markets, I’m passionate about creating designs that inspire, delight, and make a lasting impact.

Lessons from a Design Leader...