SILVIA BENAVENTE
I'm a Product Designer with a strong UX focus and over a decade of experience shaping products. I've led UX/UI at two startups as the first and sole designer, both earning App of the Day, and worked with global brands including Hearst, Condé Nast, and Globant.
I help teams turn early ideas and complex challenges into human-centred design with clear product impact. My process starts with understanding the real problem, then moves into rapid iteration, cross-functional alignment, and validation.
I lead through clarity and collaboration, and I care deeply about building products that feel intuitive, meaningful, and valuable.
Six Areas Where I Add The Most Value
I work across the full product design spectrum — from discovery and research through to high-fidelity design, systems thinking, and shipping. These are the areas I'm most energised by.
Research & Discovery
User interviews, surveys, usability testing, benchmarking, and synthesis. I ground every design decision in real insight, not assumptions.
UX & Interaction Design
End-to-end flows, wireframes, prototypes, and high-fidelity UI. I design experiences that are clear, intuitive, and aligned with business goals.
Design Systems
Building and maintaining scalable component libraries that ensure consistency, speed up delivery, and bridge design and development.
Product Strategy & Growth
Connecting design to outcomes — from activation and engagement to retention and monetisation. I think in user journeys and business metrics.
AI-Augmented Design
Applying generative AI across the design process — from research synthesis and ideation to prototyping and testing. Trained through IBM and Fractal Analytics certifications.
AI-Assisted Prototyping
Using Figma Make, Lovable, and LLMs to rapidly build interactive prototypes, bridging design intent and working code.
What I Bring
Where I've Worked
End-to-end product design for a community-driven birdwatching app.
Led design from early stage through scaling.
Openbank (Santander Group) — London and Madrid.
ELLE, Cosmopolitan, Harper's Bazaar, Esquire, Digital Spy.
Education And Certifications
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Generative AI for UX/UI DesignIBM & SkillUp2026
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Mastering User-Centric Design with Gen AIFractal Analytics2026
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Unlocking CreativityIDEO U2021
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Foundations in Design ThinkingIDEO U2021
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From Ideas to ActionIDEO U2021
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Insights for InnovationIDEO U2021
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How to Be an Advertising Art DirectorCentral Saint Martins, UAL
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Fashion Magazine BusinessCentral Saint Martins, UAL
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100 Design ProjectsCentral Saint Martins, UAL
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Master in Art & CommunicationUniversity of Santiago de Compostela, Spain
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Graphic Design — Print, Editorial & AdvertisingSpain
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Business StudiesUniversity of Santiago de Compostela