Head of UX/UI

At thortful, a marketplace for greeting cards, my role was to lead the UX/UI strategy, ensuring a seamless integration of design and functionality for both the website and app. I focused on creating engaging user experiences that aligned with the brand’s vision and customer needs while supporting the company’s rapid growth. Working closely with cross-functional teams, I played a key role in establishing user-focused design practices that earned the app App of the Day recognition in 2019 and 2020.

thortful

Key Contributions

- At thortful, a marketplace for greeting cards, I defined and led the UX/UI strategy for the website and app, aligning product design, brand vision and customer needs to create seamless, engaging experiences.

- Conducted user research, including surveys, interviews, usability testing, benchmarking, and persona development, to uncover insights that shaped product direction.

- Led collaborative workshops with customers and stakeholders, fostering innovation and translating ideas into actionable design solutions.

- Designed and delivered end-to-end product experiences, encompassing user research, wireframes, prototypes, interaction design, and usability testing.

- Partnered with marketing and development teams to transform customer insights into innovative, cohesive offerings that drove measurable business growth.

- Advocated for customer-centred innovation by influencing cross-functional teams to integrate user needs into all stages of the product lifecycle.

- Translated complex business challenges into intuitive, customer-focused solutions, driving business growth and long-term success.

- Achieved App of the Day recognition for thortful in 2019 and 2020, showcasing the app’s excellence in design and user experience.